Index — 01 / Hero
Open to Creative Director & Senior Design roles — Karachi & Remote

Muhammad Maysam turns ideas into brands people remember.

Creative Director and Graphic Designer with 7 years crafting bold, meaningful visual solutions — from brand identity to packaging and 360° campaigns — that connect with audiences and move business goals forward.

View selected work ↓ Say hello ↗
Brand Identity Packaging Design Art Direction Social Campaigns DVC Production Creative Strategy
Brand board · Identity system
Hand-built identity Concept → Final Art
Creative direction for teams at
K Production House Aykays Artxpro Blaze Interactives Storm Tech Xceeds
Index — 02 / Experience

Experience.

02 / Experience

Creative Director

Oct 2025 — Present

Xceeds Pvt Ltd · Karachi, Pakistan

Shaping the long-term creative roadmap for the agency and its global and national clientele. Directing large-scale, multi-channel campaigns from concept and DVC production through to digital and physical brand activations, while mentoring senior designers and leading rebranding initiatives for key accounts.

Campaign DirectionRebrandingClient Strategy

Creative Director

Jun 2024 — Oct 2025

Storm Tech Pvt Ltd · Karachi, Pakistan

Defined the organization's overarching visual and creative standards, overseeing design, multimedia and content teams to deliver 360° integrated marketing solutions. Partnered with C-suite executives to pitch concepts, secure high-value accounts and track emerging design and AI-driven trends.

Creative LeadershipBrand ArchitectureStakeholder Relations

Creative Head

Jan 2024 — May 2024

Blaze Interactives Pvt Ltd · Karachi, Pakistan

Led creative direction across multi-platform digital campaigns and brand identities, managing and mentoring a team of designers. Established design SOPs to improve workflow efficiency and acted as the primary creative link between the agency and key stakeholders.

Team LeadershipArt DirectionProcess Design

Senior Graphic Designer

May 2023 — Jan 2024

Artxpro Pvt Ltd · Karachi, Pakistan

Led creative visualization for premier Pakistani brands including Phoenix Battery, Adamjee Insurance and Ronin Lifestyle — building visual identity systems, directing DVC production, engineering retail packaging and developing 360° visual campaigns across print and digital.

Brand IdentityPackagingDVC Production

Graphics Designer

Jan 2023 — Apr 2023

Aykays · Karachi, Pakistan

Collaborated with the sales team to interpret briefs for international clients sourced via Upwork and Fiverr, independently producing branding materials, social kits and promotional web banners, and taking full ownership of the design lifecycle from concept to delivery.

Client BriefingSocial KitsVideo Editing

Graphic Designer

Mar 2019 — Sep 2022

K Production House · Karachi, Pakistan

Designed high-impact static posts and Reels for Facebook, Instagram and LinkedIn, maintaining brand consistency across campaigns while working closely with the team lead on briefs, feedback and asset management.

Social ContentMotion GraphicsBrand Consistency

How I work.

04 / Process
01

Discover

Understanding the brand, audience and market through research and stakeholder conversations before a single pixel is placed.

02

Define

Translating research into a clear creative brief, mood boards and a design direction everyone agrees on.

03

Design

Concepting logos, layouts and campaigns in tight iterations — refining against real feedback, not opinions.

04

Deliver

Pre-press perfect, print-ready files and organized asset libraries handed off for web, social and production.

Index — 05 / About

About.

05 / Maysam

Seven years in, still obsessed
with the details a brand is built on.

I'm a Creative Director and Graphic Designer based in Karachi, with 7 years crafting bold, meaningful and visually engaging design solutions. My expertise spans branding, digital design and visual storytelling — turning ideas into powerful visuals that connect with audiences and elevate brands.

I thrive in collaborative environments, lead projects from concept to completion, and bring a balance of creative vision and strategic thinking to every project I take on — from a single logomark to a full 360° campaign.

Experience
7+ years
Based in
Karachi, PK
Focus
Branding & Campaigns
Availability
Open now

Education & Training

Certified Graphic Designer DigiSkills (Virtual University) · 2019 – 2020
Intermediate Board of Intermediate Education, Karachi · 2019 – 2020
Matriculation Board of Secondary Education, Karachi · 2017 – 2018

Languages

Punjabi & Urdu — Native English — Reading & Writing C2 English — Listening B2 English — Spoken A2

Capabilities.

Skills
Brand IdentityLogos & guidelines
Adobe IllustratorVector & logo design
Adobe PhotoshopRetouching & compositing
Packaging DesignRetail & 3D prototypes
TypographyHierarchy & type systems
Motion & Video EditingReels & DVCs
Index — 06 / Contact
Get in touch

Let's build a brand worth remembering.

Open to Creative Director and Senior Graphic Design roles, plus select freelance and campaign projects. If you've got a brand challenge, I'd love to hear about it.

muhammadmaysamabbas@gmail.com ↗
+92 331 2342553 LinkedIn Resume ↓